Apple Compromises On iPad Subscriptions

Feb 9, 2011
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Apple Compromises On iPad Subscriptions

Apple's used to telling people how things are done, from how Flash media should no longer exist to how you should only hold your iPhone with your right hand. But now Apple is actually offering up a compromise in its negotiations with publishers on how they can or cannot court subscribers for iPad subscriptions.

The compromise is that publishers can have users subscribe to the iPad version of their periodicals via the publishers own website given that an option to subscribe via iTunes is offered alongside. Publishers have been resistant to adopt a complete iTunes subscription model as it is uncertain who then has control over the valuable demographic, sales, and billing information.

Also, subscriptions made through iTunes costs the publishers 30 percent of every dollar with the check made out to Apple. And another particular hindrance is that they fear iTunes will make unsubscribing too easy for customers.

[Via Cult of Mac]


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