Anatomy of Apple Design video flaunts Cupertino style and 3D rendering skills

Chris Davies, Mar 2nd 2010 Discuss [0]

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Whether or not you appreciate Apple‘s approach to software, App Store management or secrecy, most people will agree that their industrial design is something special. Transparent House, a US design company keen to show off their 3D rendering skills, have taken that love of the Apple aesthetic as a prompt to create a video showcase of some of the more eye-catching or influential devices in Apple’s history.

Video after the cut

“Transparent House used its visualization capabilities to create a tribute to a company they greatly admire on the occasion of the iPad release. The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they’ve developed in their 3+ decade history.” Transparent House

The whole thing was created in 3Ds Max and V-Ray render, and took around 10 days to complete. Along the way there’s the Newton, the original iPhone and the new iPad, along with a few other favorites.

Ironically, Transparent House’s site is all created in Flash, and so you wouldn’t actually be able to visit it on an iPad. Saying that, Flash is a daily crash-fest on my MBP, so maybe that’s not such a bad thing.

[vimeo]http://vimeo.com/9820827[/vimeo]

[via Recombu]