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Recognizing just how hot the netbook market is right now, both AMD and VIA seem to be all set to launch processors directly targeted at that segment of the market sometime this week. Their goal seems to be maintaining the low price tag and small build netbooks are known for.
AMD especially is focused on increasing battery life and improving upon video performance. Eight to nine hours worth of battery life is what we should expect from a netbook, says Pat Moorehead, Vice President of Advanced Marketed at AMD.
VIA is expected to appeal to non-Western markets, through areas such as China, Brazil, Russia and India that have strong emerging markets, wherein cheap netbooks could do very well. AMD is expected to be announcing their new processor sometime this week, with which they will place themselves in direct competition with the Intel Atom.
AMD started the netbook market, it’s called the XO. One Laptop Per Child. Then Asus came out with the 900, an underpowered, 7″ screen with Linux and 8gigs of storage, with rumors of 65% retail return rates. Then Asus and MSI, because consumers didnt like the small ones, brought out larger ones with 10″ screen, 160gigs hard drive, windows xp, larger screens, etc.
It’s now a mini-notebook market . If AMD comes out with one, would make sense to leverage their superior graphics and video.
I hope AMD brings something out that I can play games on and that I can run HD video on. Today’s netbooks stink at that, big-time. They are good at basic websites, but awful on music (lack of hard drive) and video (lack of horsepower).