The success of the Amazon would be advanced multifold if its talks with four global music companies materialize. The Amazon brand audio players would be the device to listen to the music that comes out of this contract. In doing so Amazon would be setting up shop with their own iTunes Music Store competitors. The plan is to bring the tracks on the device preloaded. The subscription to this device would bring a lot of customers to Amazon and a discount on other CDs to the subscribers may be in the deal.