Amazon is reportedly preparing to bundlestreaming movie content with its Prime subscription service, in an attempt to better take on Netflix in the US. According to the FT‘s sources, the web retailer has been readying the streaming system for some time now; rather than pushing individual rentals, as the current Amazon Video On Demand system offers, it will follow a subscription-based pattern with unlimited access to movies and TV shows.
Amazon Prime currently offers unlimited fast shipping on purchases, for a flat fee of $79 per year. It is currently available in the US, UK, Germany, France and Japan; Amazon recently purchased European rental and streaming company LoveFilm in a $200m deal that will see the retailer gain an instant catalog of licensed titles to distribute.
Whether or not that acquisition heralds the start of an Amazon Prime streaming bundle in Europe as well remains to be seen.