Amazon Kindle for iOS Now Supports Embedded Video and Audio

Jun 28, 2010
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We're not exactly sure what to think about this. Today, Amazon officially announced, thanks to a press release that you can read after the break, that the application for the iPhone, iPod Touch, and iPad is now fully capable of playing embedded videos, and embedded audio. It took us a few moments, maybe just because we didn't think the truth could be possible, but we finally realized that with this update to iOS, it means that the software-only version, Kindle Editions, actually has more functionality than the Kindle itself.

According to the press release, there are a few books that are going to take advantage of this new technology. This will obviously change with time, but for now, you will find that Rick Steves' London by Rick Steves and Together We Cannot Fail by Terry Golway are just a pair of books to preach the word of new features. In the former, you'll be able to follow Rick Steves as he makes his way through London, and you'll have his voice guiding you the entire way.

Here's what Dorothy Nicholls, Director, Amazon Kindle, had to say about the update:

""We are excited to add this functionality to Kindle for iPad and Kindle for iPhone and iPod touch," said Dorothy Nicholls, director, Amazon Kindle. "Readers will already find some Kindle Editions with audio/video clips in the Kindle Store today--from Rose's Heavenly Cakes with video tips on preparing the perfect cake to Bird Songs with audio clips that relate the songs and calls to the birds' appearances. This is just the beginning--we look forward to seeing what authors and publishers create for Kindle customers using the new functionality of the Kindle apps."

You can get the updated version of the Kindle Edition software right now in the App Store, and it's even been updated for the iPhone 4's new Retina Display. It's still free, so that's good. If you've got the new books on there that take advantage of the updated software, go ahead and leave us a comment and tell us what you think.

Press Release:

SEATTLE, Jun 27, 2010 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ: AMZN) today announced a new update to Kindle for iPad and Kindle for iPhone and iPod touch, which allows readers to enjoy the benefits of embedded video and audio clips in Kindle books. The first books to take advantage of this new technology, including Rick Steves' London by Rick Steves and Together We Cannot Fail by Terry Golway, are available in the Kindle Store at http://www.amazon.com/kindleaudiovideo.

"We are excited to add this functionality to Kindle for iPad and Kindle for iPhone and iPod touch," said Dorothy Nicholls, director, Amazon Kindle. "Readers will already find some Kindle Editions with audio/video clips in the Kindle Store today--from Rose's Heavenly Cakes with video tips on preparing the perfect cake to Bird Songs with audio clips that relate the songs and calls to the birds' appearances. This is just the beginning--we look forward to seeing what authors and publishers create for Kindle customers using the new functionality of the Kindle apps."

"We are truly excited to have collaborated with Amazon to launch Kindle Editions with audio/video," said Peter Balis, Director, Digital Content Sales, Wiley. "Innovations like these represent the advantages that digital can offer. Advancing our content in this manner is important for our authors and our readers and it will raise the bar on what digital reading can offer for years to come."

"In the new Kindle Edition with audio/video of Rick Steves' London, the embedded walking tours allow customers to listen to Rick as they explore the sites of London," said Bill Newlin, publisher, Avalon Travel. "Rick's narration adds depth to the reader's experience, while listeners can follow the routes more easily with the text."

Kindle Editions with audio/video are available now with the latest Kindle App on iPad, iPhone and iPod touch. Kindle for iPhone is now optimized for iPhone 4's retina display. For more information, go to http://www.amazon.com/kindleapps.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.


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