With Windows 8 hovering in landing mode and Google now firmly entrenched Apple simply hasn’t enough influence to lead the market. In the space of a few months, a new market developed and Apple was absent, save the Air. The Air is a niche product that appeals mostly to Apple fans and few others, relatively speaking.

Yes, they will sell untold millions of ultrabooks. Spend more than a few minutes responding to emails and you are looking around for a keyboard. You see the screen peckers trying to tap out sentences in vain as their in-box continues to flood. They hopelessly go over and over their messages, trying to get around auto spell checkers, the wrong symbols and the simply inefficient on-screen keyboard.

You see, the market in which the tablet really excels isn’t big enough to have propelled Apple to the heights it attained. So they marketed the iPad as the everything tool, which it isn’t, suitable for everyone, which it isn’t.