ABC Wants Automatic PVR Commercial Skips to End

Jul 7, 2006
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ABC Wants Automatic PVR Commercial Skips to End

Yeah, THIS should go over real well. Like a lead balloon. ABC is apparently trying to convince personal video recorder makers to start leaving out the automatic commericial skipping features that helped make the devices to popular. ABC President of Advertising Sales Mike Shaw apparently feels that the demand for this feature isn't too great, which not only proves that he not knows what he's talking about, but raises some serious questions about how one so stupid could become the head of advertising at a major studio network. Don't expect TiVo or any of the other guys to actually comply with this request, as it would kill the sales of their main cash machines. And ABC, you might want to rethink who's running your advertising division.

[via Gizmodo]


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