Results for "nielsen"

Netflix CEO talks Nielsen plans, predicts broadcast TV’s death

Netflix CEO talks Nielsen plans, predicts broadcast TV’s death

Earlier this month, news surfaced via the Wall Street Journal that Nielsen will soon begin monitoring viewership numbers on services like Netflix. It was noted in that report the monitoring will take place via audio analysis, but that there isn't yet any solution in place for tracking viewership numbers on mobile devices -- meaning those who primarily watch things like Netflix on their tablet won't be counted. Netflix's CEO Reed Hastings recently commented on the rumored plan, and it was that very issue -- monitoring mobile viewers -- that he pointed toward.

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Nielsen tipped in plan to monitor subscription video viewership

Nielsen tipped in plan to monitor subscription video viewership

Nielsen plans to start monitoring video streaming services' viewership numbers, shedding light on figures that have long been hidden from the public. Such information comes from the Wall Street Journal, which reports that it has viewed client documents related to the plan. The plan won't include tracking viewership habits that take place on mobile devices (for now, at least), but will use Nielsen meters to analyze audio for determining what shows are being watched on other devices. The resulting numbers could, among other things, help studios negotiating with the services.

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Nielsen says software glitch caused months of inaccurate data

Nielsen says software glitch caused months of inaccurate data

Nielsen's television ratings for most of 2014 have been incorrect, it has been revealed, due to a software glitch that skewed some of its numbers. The news was revealed today by Nielsen itself, which said that an internal investigation was kicked off due to "irregularities" that came to light in recent weeks. A few days ago the source of those issues was uncovered: a so-called technical error that affected the ratings of national network television over the course of most of this year.

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Nielsen on wearables: people want more style, lower prices

Nielsen on wearables: people want more style, lower prices

Though the wearables market has gained solid momentum over past months, wearable technology is still a niche and most likely to be found while out and about in the form of fitness bands or, occasionally, a smartwatch. Nielsen recently conducted research into how aware Americans are of wearable technology, as well as adoption rates and what consumers are looking for. Not surprisingly, most consumers are aware of the existence of wearables, but pricing and style are two big concerns influencing adoption.

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Twitter juggles traders, advertisers, TV networks as Nielsen talks tweets

Twitter juggles traders, advertisers, TV networks as Nielsen talks tweets

A Nielsen report being released today shows Twitter's TV watching audience does not watch the same programs as the TV watching public as a whole: Twitter users mainly skew younger and more urban, and they talk about different shows. This reveal and others like it could affect which TV networks and advertisers participate in Twitter's advertising pièce de résistance Twitter Amplify, first launched in May.

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Nielsen 2012 recap puts Android and iOS on top

Nielsen 2012 recap puts Android and iOS on top

This week the folks at analyst group Nielsen have released their "Tops of 2012: Digital" list and have found Android and Apple's iOS battling it out for top US Smartphone operating system to the supreme surprise of no-one - it's the fact that BlackBerry still commands 7% of the market that's most striking. The main chart from this Neilsen report shows Android in the clear lead with 52% of the market in Nielsen's third quarter of 2012 with Apple's iOS coming in with 35% of the market on the iPhone.

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Facebook crushes social network top 10 in 2012 Nielsen report

Facebook crushes social network top 10 in 2012 Nielsen report

This week the folks at Nielsen have reported that their most recent findings in studying the web's usage of social networks has yielded one thing clearer than all else: Facebook takes the cake. They've made it clear that in addition to Facebook continuing to bash up the charts by a significant margin, we've spent 37% more time this year in the month of July on social networks than we did last year at the same time. In just one year, we've tacked on nearly 40% more minutes in a month with Facebook, Twitter, Zynga, and the like.

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Number of teenage smartphone owners jumps year-over-year, claims Nielsen

Number of teenage smartphone owners jumps year-over-year, claims Nielsen

Most of the time, we see smartphone manufacturers marketing their devices toward young adults. That may all be changing soon, as a new Nielsen report says that teenage smartphone owners are growing faster than any other age group in the United States. Nielsen posted the results of a July 2012 study today, in which it found that 58% of teenagers aged 13 to 17 now claim to own a smartphone.

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