So you're in the mood for some hip-hop endorsed audio in the form of over the ear headphones but you're not into the whole Beats by Dre fad, yes? Perhaps you'd like a slightly more GOLD solution? It's time for Ludacris to come out from the shadows and plop some SOUL headphones on your head. The Over-Ear SL300 headphones by the name of SOUL by Ludacris are shipping now, retailers including the likes of RadioShack, Amazon.com, Best Buy, and Microsoft (the store you'll find directly across the aisle from the Apple store in the Mall of America, of course.) Apple stores will be carrying them as well.