4DX theater chain to add snow, rain, and warm air effects

Movie theaters today do a pretty good job of getting the audience invested in the film with a huge picture and booming sound systems that let you hear and feel explosions. That's not enough for the company behind the 4DX theaters that bring in other effects to the studio to match the on screen action.

The 4DX theaters that CJ 4DPlex is going to be rolling out in some locations are getting some new effects that will take the realism up a notch or three. The new effects inside the theater include snow, rainstorm, and warm air. I'd like to know how exactly they are going to pull off the snow and rain effects.

These 4DX theaters are already capable of some interesting in theater effects like motion, water, fog, wind, air, lightning, bubbles, ticklers, smells, and vibration. To show off the new effects capability the theater chain will be screening some of the disaster films coming this summer like San Andreas and Mad Max: Fury Road with the new effects.

Other big films coming this summer that will get the 4DX treatment include Avengers: Age of Ultron and Furious 7. The first theater in the US to get this new 4DX experience will be the Regal L.A. LIVE theater in Los Angeles.

SOURCE: Variety