100 Million PS3s Will Sell, Says Sony

Oh boy, here we go again (though this time they actually have history on their side). Speaking at their annual shareholders meeting in Tokyo this week, Sony Chief Executive Sir Howard Stringer reiterated Sony’s turnaround plan and announced the company’s belief that it’s ultra-expensive and much-ridiculed Playstation 3 console, due to launch this November for $500-$600 USD, will sell 100 million units like its predecessors, the PSOne and PS2. He also assured stockholders that Sony was on-target to double its operating profit margin by the next fiscal year; though with the game development branch scheduled to deliver a massive profit cut in that time, it should be interesting to see how that works out. Full story at DLMAG.com